The LEGO Group uses customized 'Augmented Reality' technology from German company Metaio, to boost consumer experience at retail shops , .
'Augmented Reality' is a quickly growing trend and TLG will test the launch of its 'DIGITAL BOX' in selected toy shops and LEGO® stores worldwide.
The software within this interactive terminal, uses innovative technology, a built-in camera and a display screen to let LEGO packaging reveal its contents fully assembled within live 3D animated scenes.
This image of a 'DIGITAL BOX' terminal from the LEGO Group, shows you exactly how the product will look when it has been fully assembled, even before you open the box.
Making use of a TECHNIC set, bellow you can see a demo from this technology, with an earlier prototype for the new LEGO retail kiosk.
Funny, isn't it!?
Via RoboticEducation, Oh Gizmo! and Notcot.