Thursday, October 21, 2010

Open Window for Enrollment of new LEGO Ambassadors

After lengthen the actual LEGO Ambassador cycle for sometime, in order  to redefine an strengthen the Program mode of operation for the next cycles, TLG (LEGO Community Engagement and Communications team) announced last Tuesday a four week open enrollment period for the LEGO communities to apply for the Program.

There are some modifications which basically I can summarize in:
  • Broader and clear rules definition for the groups which can qualify for the Program (online and offline LUGs, interactive blogs and forums) and how to get in.
  • The community representative (LEGO Ambassador) selection process is now tottaly in the hands of the community being represented.
  • No time limit for ambassadorship and new enrollment periods every six months.
  • No more NDAs, thus perhaps lighter scope. Still worth it I'm sure!
Then we have also definitions for the new Program format, tasks and touch points, etc...

In case you have some leadership role into a LEGO Community, you may have interest to now more about the new Program format, and read the Program Outline with all the details.

At the light of the new Program rules, we at TBs are also evaluating the possibility to take part of the new Program with own new Ambassador, as I am not intending to apply for LA representing my LUG neither TBs in the coming enrollment windows. It has been however a great and fruitful experience.


Anonymous said...

Where does a LUG submit its nominations for the Lego Ambassador Program? The "Program Outline" has no e-mail address or website listed for submittals. Please advise.

TechnicBRICKs said...


I guess you will be able to find my contact from my Blogger profile on the right column.
Just drop me an e-mail and tell me from which country you are.
I'll let you know the most suitable contact to submit your application.

I just don't want to make these TLG e-mail addresses, too much explicit over here. ;)

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