TechnicBRICKs: LEGO Technic - On the drawing board

Friday, November 19, 2010

LEGO Technic - On the drawing board

Today TBs is going to show you an article about the The LEGO Technic market and design process, published at LEGO LIFE - The LEGO magazine for the employees.
It is an issue with a bit more than two years (Sep.2008), but still very actual and is worth reading.

The article is divided into two parts.

The first mainly focused on the market topics and challenges, by Per Hjuler (VP and executive responsible for the product line) where the three core concepts behind LEGO Technic are explained: Authenticity, Functionality and Challenging building (The AFC strategy).
And a second part with an inside view, dedicated to the Top-secret meetings at the Tech House. The place where the Designers have a weekly meeting under Ricco's lead, to discuss the progress on the products they are designing for us, and which will hit the shelves one or two years ahead.

Click here to open the full article in PDF format.

Enjoy the strongly informative reading!

This article is here reproduced, with permission from the LEGO Group.

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