Friday, July 22, 2011

8110 - Unimog U400, Commercial

The promotional video for the new LEGO Technic Unimog U400 (8110), was published at technic.LEGO.com website quite recently.
Being published now, it is very likely it is close to become widely available in the retail market, as expected.

Enjoy the Ad!


8110 - Unimog U400 (Promotional Video)



Let me also take the opportunity and highlight the promotional Flash animation from the last 1H released Technic set (8081, Extreme Cruiser), which by distraction was not shown here before.


8081 - Extreme Cruiser


Play well!

6 comments:

Alessandro Bartoli, MBA Cand. said...

A bit disappointed by the 8110 commercial video. I think it could better bring out the key features of the set. By contrast, the Extreme Cruiser animation is better in putting a model with quite poor functionalities in such a good light.

Allanp said...

Always nice to see a new video of the Unimog! But the ad itself is not a patch on the 8880 commercial, that is the best....lego....ad....everrrr! I have no doubt that ad was way more expensive, but it probably helped the set sell alot more than this ad will help the unimog. Besides that I don't recall seeing a lego technic ad on TV for many years now.

crowkillers said...

I still can't believe that they didn't produce those smooth toggle joints in black again for the 8081...

They make new large panels in black just for this set, but leave the joints gray...

Must have had a few thousand gray ones laying around in the warehouse that they didn't know what to do with..

Conchas said...

@crowkillers

Maybe there was a fixed budget. It ends where it ends... :)

walters.stephen1 said...

Great promotion video, but TLG probably could have promoted the pneumatic functions a bit better. Also, why not show off the crane arm's capabilities? Definitely improvable, but, in the end, this video has no impact on the actual set and it certainly hasn't ruined my enjoyment of 8110:)

walters.stephen1 said...

At 0:11 in the video, the gear on the spline driving the pneumatic pump appears to be dark grey, not light grey as in reality. Is this an error, I wonder?

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