Thursday, July 14, 2011

LEGO CUUSOO International becomes Beta

I believe many of you already heard about LEGO CUUSOO (Wish).

Today I found some interesting developments on this project, from the Brick Journal website.
Basically it says...


In 2009, CUUSOO partnered with the LEGO Group to create a website. Unlike most websites at that time, this site was one of the first to use online media to propose and promote ‘wishes’. Specifically, LEGO related ideas and creations.
This idea was not a new one to CUUSOO, as they began as a site that presented wishes made by individuals online. Website browsers could vote for ideas, and provide input for possible pricing and production. It was this idea of using the internet to provide support and research that attracted the LEGO Group New Business Division’s attention. As a result, LEGO CUUSOO started in the fall of 2009 as a Japanese-only website.

From there, ideas for LEGO models, themes, and even parts were submitted online for consideration. The threshold for an idea to be considered for production by the LEGO Group was 1000 votes, and there were dozens of ideas clamoring for attention. By early 2010, one model reached the threshold, a model of the Shinkai 6500 Japanese research submarine. Production was researched and initiated, with a run of 10,000 sets released in late 2010.



By 2011, another set had made the threshold, a model of the Japanese Hayabusa space probe. The creator of this wish used social media to spread the word and encourage people to vote for the model, and as a result, Hayabusa got 1000 votes in only 11 weeks, compared to Shinkai’s 60 weeks. The Shinkai made another achievement, though, by selling most of its run in Japan alone.

The submitter behind the Hayabusa model, Daisuke, mainly used Twitter to promote the model, as well as his own blog online. Offline, he went to Hayabusa–related events and passed out flyers about his model. In a short time, his model reached the threshold for consideration.

At Brickworld, a LEGO fan event in Chicago, Illinois, it was announced that LEGO CUUSOO will be expanding from a Japan-exclusive web platform to an international platform. With this expansion, the idea for the site is the same - to make LEGO wishes come true. Now, though, the scope is larger and so is the threshold. It will now take 10,000 supporters before the LEGO Group considers a wish, but it will also be for international distribution. Launch of the site is set for the fall.

LEGO CUUSOO is now beta testing its new site and is inviting people to become part of this groundbreaking project.


Interested users can submit on their own to join the Beta testing program, or read through Brick Journal and find the activation link.

Take a look and make your LEGO wish!
Once LEGO CUUSOO becomes widely available, I'm confident there are some great Technic models, made by fans out there, which will gather the necessary 10.000 supporters with ease...

9 comments:

Junkstyle Gio said...

Signed up! But which model should we enter as a possible "Technic-Cuusoo"?
May be it would be nice if TB would do a poll or write out some kind of challenge.
Maybe we could make a "TB-add-on" for the Unimog...
More than enough ideas...

Conchas said...

@Junkstyle Gio

For instance it could be proposed one of the large cars done by the fans.
I can easily remember:
- Murcielago by Crowkillers
- Concept Car by Nathanaƫl
- Black Dragon by Jovel

These should preferably be proposed by the respective author, but not necessarily.

As for the add-on challenge we are just some weeks ahead of time. ;)

Wiseman_2 said...

This is very interesting, except I can see there being so many proposals across so many themes that it will take a lot of self-promotion (as in the Hayabusa space probe) for decent ideas to come light.

I also have a wish right now. Release that submarine internationally, because I know I'd snap one up in an instant.

Allanp said...

I don't wish for new sets as I can make them myself, my wish is for new parts that I cannot currently make myself as I don't have the equipment. A TBs poll would be nice, actually two polls, one for a new set, one for a new part. This way we could all agree on a new set and new part which we could all get behind and vote for. What do you think?

Conchas said...

@Allanp

That's an idea. Let's tall about this!
When the program gets official we could submit a couple of TBs community voted proposals.

Sou how could it work?

Maybe sometime ahead we could raise a post for people to suggest MOCs and another for new parts.
Then somehow we nail down the proposals and try to make two pools.

Then these could be added at CUUSOO, like sponsored by the TBs followers community!?

What do you think about?

Erik Leppen said...

Don't fall into the trap of posting too many wishes there. The fewer there are, the easier it is for them to get many votes. So we should think carefully about which ones we would want to add over there.

Also notice we're not limited to just MOC ideas. It's also possible to add ideas for parts or mechanisms.

Allanp said...

@ Conchas

Yes that's the basic idea. I think we could do it right here, or it might be better to first have a post on TB's to explain this, then we could all start posting out ideas on sites like brickshelf and discuss which parts and MOCs we most want to see based on what new possibilities they could give us and TLG moving forward.

@ Eric Leppen


You are exactly right, that's the idea behind my idea!

Conchas said...

@Allanp, Erik Leppen,

Despite you're both rigth, nothing will prevent many to to submit as many wishes as they can think about...
And that will happen! :(

So the added value here could just be a side discussion, trying to make Technic AFOLs agree on they preferred suggestions/votes.

Allanp said...

Well I certainly do not wish to prevent others posting their ideas if theirs do not fit with ours, so I don't see that as being a bad thing. I also don't think it will mean our ideas get any less votes. So long as you are not prevented from choosing more than one idea, it will just mean more votes are cast overall.

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