Friday, June 14, 2013

LEGO Community Survey - Q2 2013

It certainly cannot be said that The LEGO Group sleeps on its job: less than a month after the results for the last survey came out, Yun Mi and Jan have another survey for us to let them better understand fans. ;) Here's a snippet of what they have to say:

Dear all,
We want your help to understand how we can best support and improve the LEGO fan community.
To learn more about the adult LEGO fan community, we distribute a survey 4 times a year. The surveys help us understand what you and your fellow AFOLs are engaged in, what you think of your LEGO hobby, and how you perceive the LEGO brand. Survey results guide our team at the LEGO Group as we work to better support of the fan community.  As such, the surveys help us decide where to spend our time and money.
May I kindly ask you to let us know when and where you have posted the survey invitation by replying to this email.
After the survey we will provide the LEGO Ambassadors with a brief description of the general findings. The findings will be shared broadly with the adult LEGO fan community.
Thank you very much for your help!
Kind regards,
Yun Mi Antorini – Community Strategist and Jan Beyer - Community Operations Manager

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