Sunday, November 17, 2013

LEGO AFOL Survey - Q4 2013

Fourth quarter is in, and so is another community survey! Curiously, I don't have knowledge of any results for the previous survey, but I'll try to find out more.

Meanwhile, here are the links for the survey. Pick the one for your preferred language:

Here's what Kevin Hinkle has to say on the subject:
Dear AFOL community,

We want your help to understand how we can best support and improve the LEGO fan community!

To learn more about the adult LEGO fan community, we distribute a survey 4 times a year. The surveys help us understand what you and your fellow AFOLs are engaged in, what you think of your LEGO hobby, and how you perceive the LEGO brand. Survey results guide our team at the LEGO Group as we work to better support the fan community. As such, the surveys help us decide where to spend our time and money. Please note that some of you who participated last quarter, and allowed us to do so, will also receive a personal invitation via email.

After the survey we will provide the LEGO Ambassadors with a brief description of the general findings. The findings will then be shared broadly with the adult LEGO fan community. Please note that the survey will only be accessible until November 30th. If you have any questions, comments, or concerns regarding this survey please reach out to Julie Katz at

Thank you very much for your help!
Kind regards,

Keith David Severson – Senior Manager – Community Support Team
Yun Mi Antorini – Community Strategist
Jan Beyer – Community Operations Manager EU/ASIA
Kevin Hinkle – Senior Community Coordinator AMS
Kim Ellekjær Thomsen – Community Coordinator EU

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