Sunday, March 9, 2014

Volvo and LEGO team up

CONEXPO-CON/AGG is a trade show for the construction industry that takes place every three years. The 2014 edition closed yesterday in Las Vegas and Volvo CE was present of course.
Among the several Volvo press releases for this event, there is one about their partnership with TLG to design the 2014 flagship - 42030 Volvo L350F Wheel Loader / A25F Articulated Hauler.

You can read the complete press release here, or download it from here.
“We are extremely happy with the outcome, both from a functional and design point of view. LEGO Technic has captured the profile, expression and power of the machines in an incredible way, as well as including lots of cool features like a heavy lift boom and high dump height. The LEGO Group also shares our core value of safety, and these machines have been thoroughly tested,” says Mats Bredborg.

“Like Volvo CE, our reputation has been built on yellow machines – and the Volvo L350F carries on that tradition in style, pushing the boundaries of creativity and functionality even further,” Niels Henrik Horsted, head of marketing for LEGO Technic, concludes. “Not only will the L350F/A25F be our star machine for 2014 – it may even be our best seller ever.”

In the meantime the VOLVO CE Magazine (Spirit) also features the same subject. Read it here.

From both articles we learned something about the underlying development process. Also that there was a concept demonstrator shown to Volvo, apparently designed by Anders Gaasedal Christensen (designer of the unforgettable 8043 Motorized Excavator who meanwhile moved into MINDSTORMS endeavours) and that the final 42030 model was designed by the LEGO designer Uwe Wabra who spent eight months working on it.

Enjoy the readings!


Carlos Ribeiro said...

My God!!!! Awesome

R0Sch said...

I still don't understand why LEGO says the B-model is an A25F on and not A25E or A25D. There is no 4x4 A25F version.

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