Wednesday, August 20, 2014

LEGO House - Construction of the ultimate LEGO experience begins

You might remember the review of the first The LEGO House set (4000010) done here at TBs a couple months ago.



In 2016 LEGO fans of all ages can experience the LEGO story and the endless possibilities of the LEGO brick in a 12,000 m2 experience center in Billund.

And it all began yesterday (Tuesday, Aug. 19 at 12 p.m. CEST) when the foundation stones of this unique "LEGO House" were laid by Kjeld Kirk Kristiansen and his son Thomas.
Three generations of the owner family of the LEGO Group laid the six foundation stones of the LEGO House in Billund, Denmark, the hometown of the LEGO Group. The six stones – precisely dimensioned to represent six classic LEGO® bricks – symbolize the values which are at the heart of all LEGO experiences: Imagination, creativity, fun, learning, caring and quality.



"For my family and me, the LEGO Group has always been much more than just a company and our products more than just products. I am very passionate about play and how children learn through playing with LEGO bricks. This is essentially the LEGO idea and what the LEGO House is all about. I look forward to seeing the long time dream of having one place where anyone can experience the LEGO idea come true," says Kjeld Kirk Kristiansen, grandson of the founder and current LEGO Group owner.


Below a video from the ceremony, where you can see:
  • The statement from Kjeld Kirk Kristiansen, LEGO Owner and grandson of the LEGO Founder
  • Speeches of Jørgen Vig Knudstorp, the CEO of the LEGO Group, Bjarke Ingels, of BIG architects, Søren Lund, Head of LEGO House, and Billund Mayor.
  • B-roll of the ceremony and event.




Can't wait to see the opening!


Courtesy of TheNewsMarket.

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