Tuesday, September 24, 2019

LEGO® Mindstorms and Amazon Alexa roll-out voice-based robotics challenge

Billund, September 24: The LEGO® MINDSTORMS Voice Challenge: Powered by Alexa announced today allows fans to enter for a chance to win from hundreds of prizes, including one grand prize winner who will take home $20,000 in Amazon Gift Cards, a powerful package of LEGO sets, and a trip to LEGO Headquarters in Denmark — where they will have an opportunity to tour the LEGO House and meet with LEGO designers. In addition, the winner’s creation will be displayed at the annual LEGO World event in Copenhagen.

Since the introduction of the very first LEGO brick, people of all ages have been able to build anything they can imagine. The LEGO product line-up has continued to evolve over the years, including the introduction of branded products and others which introduced new technological capabilities. Recently, the introduction of LEGO MINDSTORMS has delivered a fundamental step-change in the ability of builders to create advanced robotics, including prosthetic arms and a life-sized pinball machine. All of these LEGO products work together to create a universal system, which now has the opportunity to go one step further through the power of Alexa.

“Since its launch in 2013, LEGO MINDSTORMS EV3 has delighted its customers by delivering powerful technology in an accessible way, allowing them to learn and build an endless array of imaginative projects,” said Tom Donaldson, Senior Vice President, LEGO Creative Play Lab. “We feel voice is a natural way to interface with technology, and believe it will be a large part of the world of play in the future. We are excited to collaborate with Amazon and provide our creators with the tools needed to create a whole new set of experiences with our iconic products.”

Using the Alexa Gadgets Toolkit, fans can now connect LEGO MINDSTORMS EV3 to Alexa, in order to unlock a new world of voice-powered experiences. Through this contest, you have the chance to activate your LEGO bin, and think outside the box with a new input — your own voice. Create voice-powered experiences such as an elephant that dances to music, an Ev3Storm robot that defends its territory from invaders, or an immersive skill-based world where your R3Ptar snake responds to voice commands and sensor-based triggers. The possibilities are endless.

“It’s still Day One, and we are just scratching the surface when it comes to the delightful experiences developers can create using the Alexa Gadgets Toolkit,” said Miriam Daniel, VP of Alexa and Echo Devices, Amazon. “We feel LEGO and their powerful MINDSTORMS products will allow creators to build interactive experiences that delight, entertain, and inspire us all. We can’t wait to see what is possible with voice in the world of construction and robotics.”



How Does the Challenge Work?
Participants will build a LEGO MINDSTORMS creation that interacts with Alexa via voice using the Alexa Gadgets Toolkit. Creations will be judged on voice interaction, innovative LEGO Build, and development process. The accompanying submission package must include a video demonstration and code snippets. With parental consent, 13- to 17-year-old creators can also participate in this challenge. See Official Rules for additional details.


Come for the Fun, Build for the Prizes
All eligible contest participants will be considered for a chance to win a portion of prizes totaling $100,000. If participants enter as a team, prizes will be split among team members. LEGO and Amazon will offer the following prizes:

· Grand Prize — Best Creation Overall (1 Winner):
One winner will receive $20,000 in Amazon.com Gift Cards, $700 in LEGO models, and a trip for two to the LEGO Headquarters in Denmark with an opportunity to showcase their creation at LEGO World in Copenhagen.

· Finalists — Top Creations (5 Winners):
Five winners will each receive $10,000 in Amazon.com Gift Cards and $700 in LEGO models.

· Bonus Prize — Best Creation by 13-17-Year Old Creator (1 Winner):
One winner will receive $5,000 in Amazon.com Gift Cards and $700 in LEGO models. To be eligible, you must be 13-17 years old, and your project submission must be accompanied by a parental consent form.

· First 100 Submissions (100 Winners): 
Each of the first 100 participants to submit a project that meets our requirements will receive a $150 Amazon.com Gift Card. See Submission Checklist for more details.

Participants will have until December 31, 2019 to build their creations and submit the required supporting materials. For a complete list of requirements, see the Official Rules and Submission Checklist.

Start Today!
Excited to start building? Follow these steps today to enter the LEGO MINDSTORMS Voice Challenge: Powered by Alexa.
1.      Make sure you have a LEGO MINDSTORMS EV3 Kit and a compatible Echo device.
2.      Register for the contest here.
3.      Follow the instructional series to learn how to get your EV3 Brick working with Alexa.
4.      Share your creation for a chance to win! Be sure to use these hashtags to share your progress! #legovoicechallenge #poweredbyAlexa


The contest submission window will close on December 31, 2019 at 11:59 pm PST and we will announce the winners on January 17, 2020. We look forward to seeing what you create with Alexa and LEGO MINDSTORMS — the possibilities are endless!


LEGO, the LEGO logo, MINDSTORMS and the MINDSTORMS logo are trademarks of the/sont des marques de commerce de/son marcas registradas de LEGO Group. ©2019 The LEGO Group. All rights reserved/Tous droits réservés/Todos los derechos reservados.


About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.
Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com

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